{"id":5886,"date":"2019-05-20T15:15:27","date_gmt":"2019-05-20T15:15:27","guid":{"rendered":"https:\/\/www.zoom--in.it\/?p=5886"},"modified":"2019-05-24T15:31:25","modified_gmt":"2019-05-24T15:31:25","slug":"elementor-5886","status":"publish","type":"post","link":"https:\/\/www.zoom--in.it\/index.php\/2019\/05\/20\/elementor-5886\/","title":{"rendered":"BIRO o BIC?"},"content":{"rendered":"\t\t
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BIRO o BIC ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Giornalista e inventore, era ungherese, poi naturalizzato argentino. Intuitivo, ebbe la caratteristica di non sapersi amministrare: genio e sregolatezza. Era L\u00e0slo Bir\u00f2.
Alcuni bambini\u00a0giocavano con le \u00a0biglie in spiaggia. Le sfere di vetro lasciavano\u00a0linee morbide sulla sabbia. Bir\u00f2 ebbe il classico lampo di genio: dal gioco con le biglie, l\u2019intuizione lo port\u00f2 velocemente alla penna a sfera, che brevett\u00f2 nel 1938, in vetro, ceramica, ottone e lacca.
Non riusc\u00ec mai a far decollare la sua invenzione, pur avendo trovato dei finanziatori. Anzi, alla fine, cedette il brevetto ad uno di essi, il marchese Marcel Bich, aostano trasferitosi con la famiglia a Torino, poi naturalizzata francese. Era originario della magica \u00a0Chatillon, come lo saranno il pittore e scultore Italo Mus e il giornalista, scrittore, saggista Furio Colombo.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Marcel Bich passer\u00e0 alla storia come \u201cil re dell\u2019usa e getta<\/em>\u201d grazie a tre colpi di genio partoriti nel nome del \u201ctutto si crea e tutto si distrugge\u201d.<\/em> La storia stessa ci racconter\u00e0 per\u00f2 come ci\u00f2 non sia esatto e come plastica e oceani, plastica e inceneritori siano coagenti e spettatori di disastri planetari.
M.Bich acquis\u00ec il brevetto della penna di Bir\u00f2 (biro), che ben presto fabbric\u00f2 in plastica trasparente e non nei costosi vetro, ceramica e lacca; il nome divenne -come sappiamo, privata dell\u2019h- \u201cpenna Bic\u201d<\/em> . Poi il micidiale marchese pass\u00f2 ai rasoi monouso e infine agli accendini senza ricarica. Insomma fu il progenitore di una devastazione, uno dei fondatori del consumismo. Con tutto ci\u00f2, rese miliardari i suoi undici figli e lo stuolo di nipoti ed eredi.
Dopo di lui e di Laslo Bir\u00f2, un esercito di insegnanti che accusavano la bic di storpiare la calligrafia e -necessitando di pressione per la fuoruscita dell\u2019inchiostro- anche le posture e la capacit\u00e0 visiva degli scolari. Ma sappiamo bene che la comodit\u00e0 e l\u2019economicit\u00e0 l\u2019ebbero vinta. Oggi si parla di design e collezionismo.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Alois Walden Grassani<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

BIRO o BIC ? Giornalista e inventore, era ungherese, poi naturalizzato argentino. Intuitivo, ebbe la<\/p>\n","protected":false},"author":7,"featured_media":5888,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[22],"tags":[],"yoast_head":"\nBIRO o BIC? - ZoomIN Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zoom--in.it\/index.php\/2019\/05\/20\/elementor-5886\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BIRO o BIC? - ZoomIN Magazine\" \/>\n<meta property=\"og:description\" content=\"BIRO o BIC ? Giornalista e inventore, era ungherese, poi naturalizzato argentino. 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